CyberMummy 2010 - leading the blogging revolution

It's here! CyberMummy - a conference devoted solely to mummy bloggers and the kinds of thing we want to talk about!

After all the great meet-ups, we wanted more: more networking and more advice and perhaps a bit more wine (or at least biscuits).

So three of us BMB'ers - Susannah, the founder amodernmother.com , Sian (yes that's me) mummy-tips.com and Jennifer alphamummy.com - have banded together and organised a one-day event where we can share stories, trade tips and learn a few things from experts and each other. The day will have sessions devoted to content, understanding technical things like SEO and making money with your blog.

It's a day that's for and about bloggers: you'll see some of your favourite bloggers on panels, steal their best ideas in CyberLabs and debate issues over coffee or lunch.

PLUS we want you to be a part of it. At the end of the day instead of the typical conference wrap-up, we're hosting a Crowdsourced Keynote: a collection of best posts from attendee's blogs, read by them. So register for the conference now then nominate one of your favourite posts (maybe your most popular, maybe just the one that meant the most to you) or a post from someone else's.

Sign up now and you can even take advantage of our great discount: the early bird rate is only £80, a £20 discount. Take advantage of it now - it only lasts until April 15.

The conference takes place on Saturday 3 July at the Earls Court Ibis in London.

Go to CyberMummy.com to find out more and to register now!

One out.. one in...

Once again it is all go here at as Clear as central! We are saying goodbye to Debra Clare who have been with us for the last year but on the positive side they are being replaced by the totally fabulous The Wean Machine.
We are so excited to be working with them - their product is nothing short of a revolution for the baby feeding category. They have already bagged themselves a run of awards and are now stocked right across the world. Perfect timing for us to work our PR magic we think!
We twisted their arms and made them give us a nice comment to share with our followers....
"Jackson Beazeley and The Wean Machine are delighted to be working with as Clear as - we believe that Sian's knowledge and passion will build upon our fresh and enthusiastic approach to establishing The Wean Machine as a major brand." Tilly Beazeley
We really should take this opportunity to thank Lynda Harding from easidream for introducing us to Tilly - Harrogate here we come!

as Clear as welcomes TupTupToys

Despite the recession here at as Clear as PR we have been inundated with new business enquiries over the last few months as brands search out partners that can bring added value along with a professional forward thinking service.

TupTupToys.co.uk  are as passionate about toys as we are about pr. Their site pulls together some of the best ethically produced toys from around the world  and presents them in a clear, focused, user friendly way.

“As soon as we came across Sian, we knew we wanted to work with her.  She’s focussed, pro-active and dedicated.  We knew we’d be getting maximum results from a professional team of people.” 

Comments TupTupToys director Armineh Pogosian

And we are delighted to be working with them. As parents we have always tried to seek out toys to spark our children’s imaginations and they have brought together an inspirational range that has already sparked some great press interest. We are really looking forward to getting them out there and into the minds of their target consumer.

Stokke® UK Go from strength to strength

Stokke® glory at this years Mother & Baby awards as parents seek out socially responsible products that will last.

At last weeks awards dinner Stokke® came away with two prestigious Mother & Baby awards.

Bronze in the Best Cot Category for Stokke® Sleepi™ and a second bronze in the Best Highchair category Tripp Trapp®.

“We are delighted with how well our products performed in this years awards. For the first time each and every product was given an even footing in the testing process which did lead to some surprising brands not being represented in the final shortlists.

We know that our products require in store education and demonstration in order for consumers to realise their full potential and the fact that we came this far without the ability to demonstrate to the testers is proof that our message is reaching our target consumer.

Tripp Trapp® is now in it’s 38^th year. We have sold millions of chairs worldwide and it’s place as a global iconic product was further cemented last week with it’s inclusion in the world renowned Wall Street Big Mac Index.

The index was established to highlight economic differences from country to country by using products that are readily available across the world. Stokke® Tripp Trapp® in the only nursery product in the index and sits neatly alongside brands such at Marc Jacobs and Louis Vuitton.

As parents struggle to justify excess consumerism, Stokke® steps in with environmentally responsible products that grow and last. Why would you spend £100 on a plastic highchair that will end up in land fill in a couple of years when you could invest in a Tripp Trapp® that will benefit your children and your children’s children for the rest of their lives?”

Alex Livesy

Manager Stokke UK/IR/NL

www.stokke.com

An amazing night of wins at Mother & Baby awards

Last night, the great and good of the nursery industry turned out in eager anticipation to find out who had landed this years Mother & Baby awards.

Entry into these awards is a big part of the service that we offer our clients and after months of testing and co-ordinating the wait is finally over.

We had an amazing number of products shortlisted again this year and came away with some very happy clients.

We added a new dimension to last nights proceedings by live Tweeting the results. This was really well received over on our Twitter stream and thank you to everyone who joined in.

So here are this years client wins. Well done to you all.

Best Weaning Product

Prince Lionheart bebePOD Plus  - SILVER Award

Best Sling / Carrier

TotsBots Papoozle - SILVER Award

Best Cot

Stokke® Sleepi - BRONZE Award

Best Highchair

Stokke® Tripp Trapp® - BRONZE Award

Lifetime Achievement Award

Annabel Karmel

Why We’ve Selected ‘As Clear As PR’ – BabaBing! Ltd

It’s been an action packed few years for BabaBing! From small beginnings in Keighley, West Yorkshire back in 2004 to defining the category of Paternity Satchels, aka ‘Dad Bags’.

The all male team of nursery product developers have lead the way in functional, well-designed and, if we have to say it, ‘uni-sex’ products which have become loved by the industry and users alike.

At BabaBing! we have an ever expanding range of products and big plans for the future.  Such is our passion that we have been simply eating, sleeping and dreaming about design and development for so long that we haven’t had time to shout about how good we are!

That’s why we’ve hooked up with ‘as Clear as PR’, just as we launch our new super-sleek loBO Bouncer.

“We’ve heard nothing but great things about ‘as Clear as PR’ from our colleagues in the nursery industry and it was essential for us to find a partner that shared our passion.

Strong partnerships are a key part of our business values and we really wanted to find a company that we could grow with.

We instantly hit it off with ‘as Clear as PR’, their experience and knowledge of our industry really impressive. As parents they understand our products and they also share our passion.

We are really looking forward to working with them as we develop and grow.”

Toby Dalton, Design & Marketing Director

BabaBing! Limited  www.bababing.com

www.asclearas.com