Wednesday, 25 November 2009

Stokke® UK Go from strength to strength

Stokke® glory at this years Mother & Baby awards as parents seek out socially responsible products that will last.

At last weeks awards dinner Stokke® came away with two prestigious Mother & Baby awards.

Bronze in the Best Cot Category for Stokke® Sleepi™ and a second bronze in the Best Highchair category Tripp Trapp®.

“We are delighted with how well our products performed in this years awards. For the first time each and every product was given an even footing in the testing process which did lead to some surprising brands not being represented in the final shortlists.
We know that our products require in store education and demonstration in order for consumers to realise their full potential and the fact that we came this far without the ability to demonstrate to the testers is proof that our message is reaching our target consumer.
Tripp Trapp® is now in it’s 38th year. We have sold millions of chairs worldwide and it’s place as a global iconic product was further cemented last week with it’s inclusion in the world renowned Wall Street Big Mac Index.
The index was established to highlight economic differences from country to country by using products that are readily available across the world. Stokke® Tripp Trapp® in the only nursery product in the index and sits neatly alongside brands such at Marc Jacobs and Louis Vuitton.
As parents struggle to justify excess consumerism, Stokke® steps in with environmentally responsible products that grow and last. Why would you spend £100 on a plastic highchair that will end up in land fill in a couple of years when you could invest in a Tripp Trapp® that will benefit your children and your children’s children for the rest of their lives?”

Alex Livesy
Manager Stokke UK/IR/NL

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