Monday, 28 September 2009

Award news just in.....

We are bang in the middle of our industry award season right now and following on from last weeks Practical Pre School Award results, I have had a couple of notifications in from the Practical Parenting Awards this morning. We will update further as all of the category wins come through.
Entering all of the relevant product awards throughout the year are just one of our regular client services. We handle the entries, send out samples and generally spread the joy!

Two wins for the STOKKE® Tripp Trapp®. Silver at the PPS awards and Bronze at the PP awards.

The fab and funky Zoobie™ Pebble picked up Bronze from PP in its first ever awards outing.

And Prince Lionheart® won Bronze x 2 at the Practical Pre School Awards for their Silicone bottles and also for their Foam Safety range.Congratulations to them all!

Thursday, 24 September 2009

as Clear as PR and The Baby Show are looking for live bloggers

I am working really closely with the main PR company for The Baby Show at Earls Court in October.
We are looking for a few select mummy & daddy bloggers to come along to the show and live blog about everything that is happening.
We also have a press briefing before the show opens on Friday 16th October that you are welcome to attend.

There is so much going on throughout the three days that you won't be short of inspiration for your posts. Top children's food expert Annabel Karmel is on hand to offer feeding advice, there's fashion shows, activities for toddlers and Dragon Deborah Meaden will also take to the stage.

Prima Baby Magazine are hosting their ever popular search for the Face of the Baby Show 2010 - so if you think your baby has what it takes, you can document the whole process for all to see.

If you would like to live blog and Tweet from the show then please email me with full details of your blog along with your contact details to... amy at asclearas dot com

Why We’ve Selected ‘As Clear As PR’ – BabaBing! Ltd

It’s been an action packed few years for BabaBing! From small beginnings in Keighley, West Yorkshire back in 2004 to defining the category of Paternity Satchels, aka ‘Dad Bags’.

The all male team of nursery product developers have lead the way in functional, well-designed and, if we have to say it, ‘uni-sex’ products which have become loved by the industry and users alike.

At BabaBing! we have an ever expanding range of products and big plans for the future.  Such is our passion that we have been simply eating, sleeping and dreaming about design and development for so long that we haven’t had time to shout about how good we are!
That’s why we’ve hooked up with ‘as Clear as PR’, just as we launch our new super-sleek loBO Bouncer.

“We’ve heard nothing but great things about ‘as Clear as PR’ from our colleagues in the nursery industry and it was essential for us to find a partner that shared our passion.
Strong partnerships are a key part of our business values and we really wanted to find a company that we could grow with.
We instantly hit it off with ‘as Clear as PR’, their experience and knowledge of our industry really impressive. As parents they understand our products and they also share our passion.
We are really looking forward to working with them as we develop and grow.”

Toby Dalton, Design & Marketing Director
BabaBing! Limited

Thursday, 17 September 2009


The new as Clear as blog is a great place to keep up to date with client news and industry information.
Please sign up to follow and new posts will be sent directly to your inbox ensuring that you always know what we are up to.

Hot New Client News

We have a fab new client that some of you may already know. They are launching a hot new product at the show - so expect a press release as soon as we are back in the office next week.

Baba Bing! are well known for their functional changing bags and we know that you are going to love their hot new product.

If you want to have a look at their current range before I have a chance to get the images onto our image bank, please stop by their site.

We have also been taken on to handle the PR for leading online maternity store

They stock a complete range of stylish maternity wear for all occasions including a fantastic collection of business and workwear.
All of their clothing is rigorously road tested by a team of mums to be and only the items that pass the stringent style and comfort tests make it to the online shop.

A press release will be on its way to you next week.

Thursday, 10 September 2009


Zoobie is a brand new British nursery brand, designed for baby and styled for life.
A Zoobieproduct is primarily about satisfying the practical needs of parent and baby by providing integrity through good design.
Comfort, safety and effortless performance are at the heart of each product.
Zoobieis also about evoking an emotional response through contemporary styling, refinement and high quality materials.

Jigsaw is a stylish highchair for the modern home. Safe, flexible and easy to use – with a 360˚ rotation and mutli adjustable height range. The removable dishwasher safe tray allows it to be used at the family table or as a stand-alone chair.
Lovingly crafted and produced using a mix of high quality materials and a super soft seat pad. Jigsaw is the perfect addition to any modern contemporary home.
Suitable from approx six months to three years. £250
Pebble is a unique cradle chair with a smooth safe rocking motion that is both soothing and comfortable. Elegantly styled and constructed, Pebble provides the ultimate relaxing environment for your baby. An easy to adjust seven position backrest moves fluidly with your baby’s needs from birth right through to independent sitting. The soft plush liner is easy to remove for cleaning and a three-point harness and retractable stand provide the safety that you would expect from a Zoobie product. £115

Spoon is a lightweight aluminum compact folding highchair that fits seamlessly into any modern kitchen. Practical, stylish and versatile, it features an adjustable, removable tray, washable seat pad and an adjustable five-point safety harness.
Spoon makes and ideal choice if you are short on space but wish to retain a modern stylish environment. £180
Each product is available in a range of stylish contemporary colours.

Press images can be downloaded from our Client Image Bank