Friday, 27 November 2009

as Clear as welcomes TupTupToys

Despite the recession here at as Clear as PR we have been inundated with new business enquiries over the last few months as brands search out partners that can bring added value along with a professional forward thinking service.  are as passionate about toys as we are about pr. Their site pulls together some of the best ethically produced toys from around the world  and presents them in a clear, focused, user friendly way.

“As soon as we came across Sian, we knew we wanted to work with her.  She’s focussed, pro-active and dedicated.  We knew we’d be getting maximum results from a professional team of people.” 
Comments TupTupToys director Armineh Pogosian

And we are delighted to be working with them. As parents we have always tried to seek out toys to spark our children’s imaginations and they have brought together an inspirational range that has already sparked some great press interest. We are really looking forward to getting them out there and into the minds of their target consumer.

Wednesday, 25 November 2009

Stokke® UK Go from strength to strength

Stokke® glory at this years Mother & Baby awards as parents seek out socially responsible products that will last.

At last weeks awards dinner Stokke® came away with two prestigious Mother & Baby awards.

Bronze in the Best Cot Category for Stokke® Sleepi™ and a second bronze in the Best Highchair category Tripp Trapp®.

“We are delighted with how well our products performed in this years awards. For the first time each and every product was given an even footing in the testing process which did lead to some surprising brands not being represented in the final shortlists.
We know that our products require in store education and demonstration in order for consumers to realise their full potential and the fact that we came this far without the ability to demonstrate to the testers is proof that our message is reaching our target consumer.
Tripp Trapp® is now in it’s 38th year. We have sold millions of chairs worldwide and it’s place as a global iconic product was further cemented last week with it’s inclusion in the world renowned Wall Street Big Mac Index.
The index was established to highlight economic differences from country to country by using products that are readily available across the world. Stokke® Tripp Trapp® in the only nursery product in the index and sits neatly alongside brands such at Marc Jacobs and Louis Vuitton.
As parents struggle to justify excess consumerism, Stokke® steps in with environmentally responsible products that grow and last. Why would you spend £100 on a plastic highchair that will end up in land fill in a couple of years when you could invest in a Tripp Trapp® that will benefit your children and your children’s children for the rest of their lives?”

Alex Livesy
Manager Stokke UK/IR/NL

Friday, 20 November 2009

An amazing night of wins at Mother & Baby awards

Last night, the great and good of the nursery industry turned out in eager anticipation to find out who had landed this years Mother & Baby awards.
Entry into these awards is a big part of the service that we offer our clients and after months of testing and co-ordinating the wait is finally over.
We had an amazing number of products shortlisted again this year and came away with some very happy clients.
We added a new dimension to last nights proceedings by live Tweeting the results. This was really well received over on our Twitter stream and thank you to everyone who joined in.
So here are this years client wins. Well done to you all.

Best Weaning Product
Prince Lionheart bebePOD Plus  - SILVER Award

Best Sling / Carrier
TotsBots Papoozle - SILVER Award

Best Cot
Stokke® Sleepi - BRONZE Award

Best Highchair
Stokke® Tripp Trapp® - BRONZE Award

Lifetime Achievement Award
Annabel Karmel

Monday, 16 November 2009

Stokke® Xplory® Best Luxury Stroller in today's Independent

Confirming what the rest of us have known for a long time. The Independent today states that Stokke® Xplory® is the best luxury stroller on the market.

Monday, 9 November 2009

more global easidream coverage...

Yet more global coverage for easidream. Their product has generated so much interest all across the world. Thank you Lynda for giving us the opportunity to work with you.

Wednesday, 4 November 2009

Easidream story spreads across China

The Chinese media have gone crazy for Easidream. We are picking up Google Alerts from different sites everyday. Translation by Babelfish.

Stokke® Sleepi™ announced as finalist

Just had some amazing news through from Mother & Baby magazine. Stokke® Sleepi™ joins Tripp Trapp® and Stokke® Xplory® in the finals at this years awards.
This is the first time that we have had every product that we entered shortlisted.
The awards are a huge amount of work for us. Liasing with testers and sending out products is very time consuming. Lets hope that all of our hard work pays off this year.
I love the Stokke® Sleepi™ and I had one before I worked for Stokke®. It really is a fabulous sleep system.

bababing! loBO geta a HOT BUY award

The bababing! loBO may only just have hit the stores but it has already been awarded a Hot Buy award courtesy of the leading style baby shopping site

I took one look at bababing’s loBO reclining bouncer and felt a surge of lust followed by a surge of disappointment that the baby’s already 6 months old and sitting up. Sigh…”  Commented the site.

Tuesday, 3 November 2009

More Award Wins...

A few award wins for our clients again this week.
The Prince Lionheart Wipes Warmer wins a BizzieBaby Silver Award.
This really is an amazing product - but one that really has to be used for you to see the benefits. Warm wipes give a better clean as the warmth gently opens pores. Perfect for taking your make up off too.

Stokke® Table Top is awarded Highly Commended at the Right Start Toy Awards.
The testers said that the tray does cut down on mess and is a great way to entertain baby too.

You may also notice on the same page that the new Silicone Bottles from Prince Lionheart were also awarded a Highly Commended.

Sticking with Prince Lionheart.... their fab new Balance bike also wowed the judges to pick up their third Highly Commended badge and TotsBots also picked up a double for their EasyFit nappy and Papoose carrier.

If you would like to call any of the products that we represent in for testing please pop us an email. Or leave a comment and we will be in touch.