For many brands, the ability to tap into the increasingly influential pool of mum bloggers is becoming an essential part of their marketing mix.
2010 saw a huge increase of parent bloggers, due at least in part to the media success achieved through successful brand / blogger collaborations.
Bloggers have raised awareness for important causes, taken up video blogging, used their blogs as launch pads to new careers as begun to work regularly with brands. Campaigns have taken BMB members around the world, blogging live from far-flung places including Cameroon, Orlando, Paris, Bangladesh, Germany and New York as well as putting them in front of celebrities and world leaders who are eager to listen to their views.
Blogs have become more innovative, engaging and addictive as audiences grow and their writers have pushed to set new standards.
The British Mummy Bloggers network is made up of more than 1900 very talented and very opinionated bloggers. Founded by Susanna Scott in 2008 as a place for parent bloggers to gather and share their ideas and opportunities. During 2010 membership has surged as more and more people get the blogging buzz.
More than 400 blogs were nominated, with 80 blogs making the short list. 4,000 votes were cast to determine the winners. All of the winners demonstrates a wide range of qualities but each of them has pushed the boundaries in their chosen field just that little bit further – which is what makes them the winners.
Fresh Voices 2010
More Than Just A Mother: How does one dispose of a vibrator?
Mid 30s Life: My Bathroom Is Trying To Kill Me
Hot Cross Mum: Dads Are From Mars
Make a Difference Blogger
Mummy Tips (that's me!)
"What she did to raise awareness about Bangladesh and Save the Children was awe-inspiring"
"The voice of those married to guys in the military. She highlights the plight of those serving in Afghanistan and the families they must leave behind"
"For mobilising many MANY bloggers to write about and support the Bloggers for Haiti appeal. People from all over the globe jumped on board. From little acorns. . ."
"For her work in Cameroon and with Pampers and Unicef. She never tries too hard, she just writes as who she is"
Most Inspirational Blog
Speaking Up – Breaking the Silence "It's an absolutely lifeline for people [with mental health issues]"
Sleep is for the Weak "She's pure substance and integrity"
Outstanding in Field
More Than Just A Mother "Bitterly sweet and hilarious at the same time, she writes about the "extreme" parenting of raising three children while working full time"
Sticky Fingers "I love everything about Tara's blog. It's one of the few blogs on my 'must read daily' list"
Mocha Beanie Mummy "I find her extremely inspiring because she talks about her struggles so openly and candidly"
The BMB network is made up of more than 1900 very talented and equally opinionated bloggers. Founded by Susanna Scott in 2008 as a place for parent bloggers to gather and share their ideas and opportunities.
Last year she co-founded CyberMummy Conferences, which held the UK’s highly successful blogger conference in the summer of 2010.
Susanna is widely considered as a pioneer and leader in the UK blogging space. She has appeared in The Times, FT, Independent, Technorati, She, Prima Baby and Red Magazine, amongst others. She blogs at www.amodernmother.com