Wednesday, 21 October 2009

loBO from bababing! now in stock

We now have samples of the fab new loBO bouncer from bababing! If you are a magazine or parenting site that would like to review / test it. Please drop me an email.



Tuesday, 13 October 2009

Thank you ParentDish.co.uk for the wondermummy review

wondermummy the leading online maternity fashion store has just picked a great review from ParentDish. wondermummy offers a complete range of stylish, fashionable maternity clothing that doesn't make you compromise on your own pre pregnancy style.
Every item in their online store is road tested by pregnant mums to ensure optimum quality and wearability. Their contemporary suit is an amazing buy that adapts to accommodate a growing bump and at just £109, it offers amazing value.
If you are interested in featuring wondermummy in and maternity fashion features please drop us an email to sian at as clear as dot com


This easy wear pregnancy dress is another must have at just £44.99.

Friday, 9 October 2009

Mother & Baby Awards Finalists are Announced...



It is the news the industry has been eagerly awaiting! These are a nail biting few weeks whilst we call wait around to find out if we have made it as a finalist.
This year they have changed the format of the awards and every product entered was tested. Making some categories packed with up to forty different products.


So which as Clear as clients have made it to the awards night on November 19th?


  1. Best Sling or Carrier category - TotsBots Papoozle (also last years winner).
  2. Best Baby Food - Annabel Karmel Make it Easy Pasta.
  3. Best Bath time Product - Prince Lionheart washPOD.
  4. Best Highchair - Stokke® Tripp Trapp®
  5. Best Newborn Sleep Aid - Green Baby organic cotton sleepgown (one of my fave all time products.)
  6. Best Product for Weaning - Prince Lionheart bebePOD plus.
  7. Best Pushchair - Stokke® Xplory®.
  8. Best Reusable Nappy - TotsBots Pocket Tots.
  9. Best Twin/Tandem - Leebruss Zoom





I'm not really sure what happened to the cot category as their is no mention of it, but I will come back to you when I hear.
Please wish all of my clients the best of luck. My part is out of the way no and we just have to sit back and wait.


The run of magazine product awards is a real time investment for us. Every year things go wrong and we were hindered even further this year due to the postal strikes just as we were sending out samples.


As an agency - this year we send out items to more than 100 testers!
Winning magazine recognition awards do really help with sales and consumer confidence especially in the nursery industry.






The full list of finalists in this years awards can be seen on the Ask A Mum website

Lots of client mentions in this weeks Nursery Online newsletter

Thanks to Cathy over at Nursery Online for all of the client mentions in this weeks newsletter. 

She also gives a run down of all of the winners in this years Practical Parenting awards. You can see this weeks newsletter at the Nursery Online site.



Thursday, 8 October 2009

Business Suit from wondermummy for the Mumpreneur in us all

As any mum will vouch finding stylish, comfortable, fashionable maternity wear can be pretty stressful. Add a job that requires you to wear a suit and this frustration can be easily doubled.
Leading on line maternity specialists wondermummy have the answer with their easy to wear Maternity Suit.
Boyfriend cut trousers with an easy adjust waist band allow you to cleverly accommodate your expanding middle teamed with the fully lined tie front jacket that looks great right throughout your pregnancy.

A choice of plain black or pin stripe fabric and in sizes from 10 to 16.

This fab suit is a must have at just £109.99 and if that wasn’t good enough for the next couple of weeks you can get it at the discounted price of £87.99.


wondermummy style tip:  Try our maternity suit with a classic white shirt or a classic office look.   Alternatively, wear with our pregnancy vest top for casual but stylish occasions put the maternity suit with a ruched maternity top and pumps.

Editors notes: wondermummy was created by a self confessed clothes junkie. Her first pregnancy became the inspiration for her successful business. Now a mum of three wondermummy is still on a mission to offer pregnant women the opportunity to buy fashion that makes them feel great throughout their nine months.
Each garment is road tested by a group of mummies to be and every item that makes it to the online store have passed their stringent style, comfort and quality tests.
Wondermummy stocks fashionable, current styles for every occasion from work to glamorous nights out.
High res images are available to download from the Client Image Bank on our main site 

Friday, 2 October 2009

More good press for us today....

A good piece of coverage on Fashion Monitor news for WonderMummy.com

as Clear as in the news again...


Here is the link to the story featured on today's Nursery Online newsletter